Big data has been a hot topic for a few years, and predictive analytics is an aspect of data analytics that purports to forecast the outcome of future events. It does this by examining vast amounts of data, to identify patterns to inform the likely future outcomes of similar events. The power of artificial intelligence or machine learning, partnered with low cost cloud computing means processing huge amount of data has become cost efficient and accessible to many. Importantly AI can continually take the feedback of real world results to ensure the models accuracy is constantly improving. Essentially the more data the better!
