Consumer behavior and business practices are constantly evolving with new technologies and changing trends. Among the latest developments is the emergence of voice assistants like Siri, Alexa, and OK Google. According to recent surveys, this development has prompted two-thirds of business companies all over the world to implement the technology. Of the remainder, 33% are either not yet fully convinced or still unsure how to monetize it. If you belong to the latter part of the statistic, below are some of the many ways to generate significant returns if you invest in voice assistants for your business.
Enhance Workplace Productivity
Several B2B brands are now offering voice assistant solutions to businesses in various industries, revolutionizing the way workplaces operate. They allow sales agents to access cloud services without touching the screen or dictate memos without typing a single word. They can also be integrated into similar technologies to enable key functions such as delivering pipeline updates and setting calendar appointments.
Improve SEO Rankings
More and more people today use voice search instead of text-based search. This has been proven by many different surveys done in various locations. While each study’s conclusions may vary slightly from each other, they all point to one fact: if you want a spot in the first few search engine result pages, you need to pay attention to voice assistants.
Voice search optimization is a bandwagon that you should definitely jump on. People are getting used to the idea of uttering simple commands to find what they need online or to engage with online brands. All indications seem to say that this is not just a passing trend but quickly becoming the new normal. Search engines are taking notice. So should you.
One of the best ways to engage potential customers is by offering a personalized experience. According to studies, this approach can increase profits by up to 15%. Voice assistants can be used to understand the customers better and recognize their intent. This will allow you to personalize your approach so you can offer what your customers truly need or want.
One way to generate actionable data from the use of voice assistants is by analyzing how effective a specific voice search query is in bringing a user to your business page. This will give you insight into how your target audience searches for answers, products, or services. From there, you can make the appropriate adjustments in your business operations or marketing strategies.
Engage Your Customers 24/7
Integrating voice assistants into your operation allows you to respond to user requests at any time of the day and any day of the week, even if your customer support staff or sales teams are not active. This will be beneficial to your business in many ways. First and foremost, it enhances customer satisfaction by providing round-the-clock access to your brand. This will reduce the waiting time and eliminate frustration from your customers. Then, with a more satisfied customer base, you can increase your conversion rate and drive your sales up. Finally, it will empower your staff by automating repetitive tasks. This will give your sales agents and customer support team more time to focus on high-value calls requiring their attention.
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